A Heart Behind She's

​From a Small Café to a Global Dream

—She’s was Born

To Connect the World Through Sweets

It All Started in A Small Café

WHERE IT ALL BEGAN

Our Shared Love for Western Pastries

In the heart of our small café, the scent of freshly baked cakes and brewed coffee filled the air. Every day, we experimented with flavors, decorations, and techniques— trying to perfect each creation for our royal customers.

The Struggle for Knowledge

The Waste
We Couldn't Ignore

The Creative Spark
from Customers

Finding reliable recipes and opportunities to access Western confectionery knowledge was limited and challenging

Freshly prepared fruits, sponge cake trimmings, and leftover egg whites from baking often resulted in scraps too good to waste. We sought a better way to give them new life

We discovered that customers also wanted to participate in the creative process. Their desire to design cakes opened our eyes to the potential of sharing creative ideas

Challenges and Discoveries We Learned

A SEED OF INSPIRATION

How a Small Café Shaped She’s

As we delved into the world of pastry-making, our passion took us on journeys abroad, including Europe. While seeking knowledge about
Western confections, we encountered people with a deep curiosity for Japanese culture. This opportunity made us realize that, just as we were exploring Western sweets, there might be others longing to discover
Wagashi. With a love for all sweets, we began exploring the possibility of sharing our roots—Wagashi with the world.

The Moment of Realization

A SEED OF INSPIRATION SPARKED

From Pastries to Wagashi

When we discovered the world of Wagashi, we saw an opportunity to create a new value by applying what we had learned from pastry-making. We aspire to build a brand where global confectionery cultures connect and consumers actively participate in shaping the future of sweets.

Beyond sharing the charm and traditional craftsmanship of Wagashi,
we aim to foster a learning community in the world of sweets across borders, creating new discoveries in confectionery making

We aim to offer long-lasting sweets with minimal food waste crafted by Japanese artisans, proposing new possibilities for confectionery and nurturing a culture of sustainability in sweets

We aspire to build a brand where global confectionery cultures connect, consumers actively participate in shaping the future of sweets, and innovative ideas contribute to a world with less food waste.

She's was Born

A Global Platform for Confectionery Learners

Sustainable Sweets for the Future

Co-Creating with Consumers

BLOOMING SEEDS INTO SHE'S

Sharing the Art of Wagashi